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Veshali Patel

5 Ways to manage your cash flow



Maintaining a healthy cash flow is crucial for the sustainability and growth of any business. At Pinnacle Advisory Services®, we understand the challenges businesses face in managing their finances, so we wanted to address the topic of cash flow and how it can be improved. Here are five effective strategies to improve your cash flow:


Be consistent with your bookkeeping


Accurate and timely bookkeeping is the backbone of effective cash flow management. By regularly updating your financial records, you gain a clear picture of your cash flow position. This allows you to make informed decisions, identify potential issues early, and avoid unexpected shortfalls.


Reconciling your accounts frequently will identify discrepancies early so you can maintain accurate financial data.


If you have a bookkeeper or accountant, they can produce insightful reports which will track the progress of your cash flow health, enabling you to understand what needs improvement.



Review expenses


Regularly reviewing your expenses can help identify areas where you can cut costs and improve your cash flow. Conducting periodic expense audits ensures that you are not overspending and allows you to allocate resources more efficiently.


Break down your expenses into categories such as fixed, variable, and discretionary. This makes it easier to identify unnecessary costs.


Don’t hesitate to renegotiate terms with your suppliers or look for alternatives to get better rates. The less your pay for things the bigger your profit margin will be.


Create a monthly budget so you know what you can and can’t spend. Only buy things which are essential for the business. Be sure to cancel any unwanted subscriptions or anything which you pay for each month that you don’t fully utilise.



Review your pricing structure


If you’re not charging enough, this is going to significantly impact your cash flow. Regularly reviewing and adjusting your pricing structure ensures that your prices reflect the value you provide and not only covers your costs, but ensures you’re making a profit. In turn this will improve your cash flow.


Stay informed about market trends and competitor pricing to ensure your prices are competitive yet profitable. Consider value-based pricing, where you set your prices based on the perceived value to the customer rather than just costs or time.


Periodically adjust your prices to account for inflation and increased operational costs.


Invoice in good time


Don’t leave it too late to send out your invoices. Timely invoicing is critical for maintaining a steady cash flow. The sooner you invoice your clients, the sooner you can expect payment. Implementing efficient invoicing practices ensures that you get paid on time and reduces the likelihood of cash flow issues. Think about automating your invoicing process within your accounting system to save time.



Keep on top of bad debt


Clearly state your payment terms on all invoices to avoid confusion and ensure timely payments. Don’t be afraid to introduce late payment fees to encourage clients to pay on time. Establish a credit control process so that late payers are not forgotten about. Keeping on top of them will ensure payment is received more quickly. Bad debt is the main cause of poor cash flow.


Using payment links on your invoices to make them simple and easy to pay will help with this. Or introduce GoCardless so your clients must set up a direct debit so that they pay on time, every time. 


Bad debt can severely impact your cash flow. Proactively managing and minimising bad debt ensures that you have the cash you need to run your business effectively.


A bookkeeper can always help you 


By implementing these five strategies, you can significantly improve your cash flow, ensuring that your business remains financially healthy and capable of growth. 


At Pinnacle Advisory Services®, we are committed to helping you navigate the complexities of cash flow management and achieve your business goals. Contact us today to learn more about our comprehensive financial advisory services.




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